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Company/program History

With over a decade of specialty card, gift card, key tag and plastics printing we've seen some incredible products and ideas develop. Consumers have become accustomed to earning points in exchange for their loyalty and we are proud to have been a part of numerous programs over the years. With the popularity of these programs, new issues developed, one being 'how many cards can one carry?' This is where the EZpoints concept was born. After our own product evolutions from full sized cards to key tags, we began to realize there is nowhere left to go. The problem doesn't lie in the programs, but in the mediums used in identifying members of the programs. The answer was clear; allow consumers to use the cards they already carry to track the loyalty points rather than carry new cards. The benefits are numerous, but most of all this program allows small to medium sized businesses the opportunity to offer points without the expense and hassle of card printing. Return to Top

Implementation

Implementing our program takes as little as 15 minutes and is as easy as plugging in our reader to the keyboard port of your computer. There is no software to install or learn, however you do need internet access. The reader comes pre-programmed to read any magnetically striped card and to code the information in the required manner. In order to track points you simply open a web page and slide the card of choice through the reader in the same manner you process a credit card transaction. Enter the number of points to credit or debit and return the card to the owner. Transactions take a few seconds and there is no required data entry. The program can begin within minutes of installing the reader. Return to Top

Compatibility

The program is compatible with all PCs that utilize RS232 keyboard ports (99.9%). In most States the customer can use their driver's license to collect points. Although credit and ATM cards will work we recommend using a driver's license for 2 reasons; there is no financial information tied to it and in many States we can collect mailing information from it allowing some unique marketing applications (we explore them in the 'Special Features' section). Other cards like library cards, or wholesale club cards will work just fine as long as they have valid information on their magnetic stripe. With an optional barcode reader you can even accept barcoded licenses or key tags from grocery stores, video stores, health clubs etc..You may choose to have a few of your own cards on hand should you have someone that does not have or wish to use another card. In 95% of cases people will already be carrying a compatible card. Return to Top

Special Features

• Requires no expensive cards or key tags (although available if desired)
• Is web based so it requires no expensive software
• Can be deactivated or modified at any time
• Takes less than 15 minutes and 3 easy steps to install
• Creates a complete and accurate mailing list without cumbersome forms, contests or any data entry (If using driver's licenses **in most States)
• Creates customized maps to identify where your customer base is located (If using driver's licenses **in most States)
• Complete direct mail solution from birthday invitations to points statement mail-outs w/ marketing info.
• Identifies and creates repeat customers
• Creates a loyalty program without asking the customer to carry yet another card or fill in a form
• Saves you hundreds of dollars on card or key tag printing vs. other point programs
• Accepts other loyalty cards that have barcodes or magnetic stripes
• Has no transaction fees, reporting fees or contracts

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Costs

• Hardware and initial setup...............................................$299.95 Introductory Price $129 before 02/30/06

• Add a barcode reader.....................................................$279.95

• Monthly access fee (points program only)(<20,000 transactions/yr)........$24.99 / mo.

• Monthly access fee (points program only)(20,000-50,000 transactions/yr)..$44.99 / mo.

• Monthly access fee (points program only)(>50,000 transactions/yr)........$99.99 / mo.

• Monthly access fee (points + full mailing list)......................add $24.99 / mo.

• Customer mailing list a la carte.................$0.10 / name (1^st 1000)$0.08 / name (next 20,000)$0.05 / name (over 20,000)

• Points statement or marketing mailing..................call for more info

• Balance requests................unlimited included with monthly access fee

• Customized Transaction / Balance page....................................$15.99 / mo.

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